TRADE DRESS®
Lululemon fights back against copies of their famous leggings
Lululemon is suing Costco, alleging that the discount wholesaler is selling knockoffs of its $128 pants and other pricey athleisure clothing.
THREE-PEAT®
Three-Peat Trademark — The Long Game
We are surprised the USPTO has not issued these trademarks an audit for non use of individual items.
TACO TUESDAY®
Taco Bell trying to cancel “Taco Tuesday”
Fast-food giant Taco Bell filed legal petitions to ‘liberate’ the trademark ‘Taco Tuesday’ that a small competitor has owned since 1989.
SWIMSOUP™
SWIMSOUP — a Panera pivot or brilliant branding?
Panera's new line of swimsuits is on brand.
FIRE CIDER®
Fighting for Fire Cider
In 2012, the Pittsfield, Massachusetts-based Shire City Herbals filed for a trademark for the name ‘Fire Cider’ for its own version of the blend.
SMILEY FACE©
Smells Like….infringment?
Marc Jacobs is not going down without a fight.