G&A Legal — Trademarks. Copyrights. Legal Services.

Practice areas

Trademarks

Trademark clearance and protection
Trademark risk assessment
Prosecution, maintenance and enforcement

Copyrights

Copyright protection and enforcement
Client counseling

Legal Services

Internet domain names
Trade dress
Unfair competition

Spotlight

All posts

Trademarks

Jul 1, 2025 · 1 min read

Lululemon fights back against copies of their famous leggings

Lululemon is suing Costco, alleging that the discount wholesaler is selling knockoffs of its $128 pants and other pricey athleisure clothing.

Trademarks

Feb 10, 2025 · 2 min read

Three-Peat Trademark — The Long Game

We are surprised the USPTO has not issued these trademarks an audit for non use of individual items.

Trademarks

May 17, 2023 · 2 min read

Taco Bell trying to cancel “Taco Tuesday”

Fast-food giant Taco Bell filed legal petitions to ‘liberate’ the trademark ‘Taco Tuesday’ that a small competitor has owned since 1989.

Branding

Jul 9, 2021 · 1 min read

SWIMSOUP — a Panera pivot or brilliant branding?

Panera's new line of swimsuits is on brand.

Trademarks

Nov 1, 2020 · 2 min read

Fighting for Fire Cider

In 2012, the Pittsfield, Massachusetts-based Shire City Herbals filed for a trademark for the name ‘Fire Cider’ for its own version of the blend.

Copyrights

Nov 17, 2019 · 4 min read

Smells Like….infringment?

Marc Jacobs is not going down without a fight.

Blog

Jul 1, 20251 min read

Smells Like….infringment?

A boutique law firm

G&A Legal, APC is a boutique law firm, filing hundreds of global trademark applications annually.

Our clients range from small local businesses and early-stage startups to mid to large companies. Our team has a practical, business-oriented approach to handling every type of trademark issue our clients may encounter.

Through a global network of associated law firms, we can assist with the international protection of your company's most important assets.

Honest up front billing

“We believe that lawyers should not be in the business of sales.”

Expert-level knowledge of trademark and copyright issues

“G&A Legal takes pride in building long-term personal and business relationships with our clients to understand and resolve complex legal and business issues.”

Recognition & Community

San Diego MagazineWomen of the Year Awards — finalist
San Diego Business Journal“Woman Who Means Business” — nominee
944 Magazine“One to Watch”
SD Metro“Top 40 Under 40”

Rooted in North County

NN Group of Solana Beach
Recording Secretary, Solana Beach Schools Foundation
North County Networking Group
North County Bar Association
San Diego County Bar Association
International Trademark Association

Honors listed are those published by the organizations named. Recognition does not guarantee a similar outcome in any matter.

Trusted by our clients

“I registered an international trademark with Pollie Gautsch. She was efficient, thorough, reliable and got back to me very quickly with all of her research. This was my first time registering a trademark and Pollie did an excellent job of walking me through the process and was very patient with all of my questions.”

Anna — IP Client

“Pollie Gautsch and her team at G&A Legal provided excellent and quality service. I always felt that my needs were met and that the firm was dedicated to me and my trademark and other legal matters. They were easily accessible, got back to me quickly, and got me the results that I wanted.”

Andrew — IP Client

“Just filed my new trademark - and Pollie made it easy! She was really thoughtful about how to file it correctly in order to get the best results and best protections. I'll be doing my new filings with her again soon!”

Leah — IP Client

“Pollie is a very efficient and dedicated attorney. She is very experienced in her field and has been a great resource for my firm and for my clients.”

Rosanna — IP Client

Testimonials describe past matters. Results depend on the facts of each matter and prior outcomes do not guarantee a similar result.

Meet the team

Managing Attorney Pollie A. Gautsch, Esq.

“With a sense of humor and a passion for branding Pollie Gautsch, the managing attorney at G&A Legal, has coordinated and prosecuted thousands of applications and registrations in the United States and throughout the world.”

Experience: 25 years in intellectual property
Admitted: State Bar of California
Member: San Diego County Bar Association · North County Bar Association · International Trademark Association

Work with us

Get in touch

Please contact us to learn how we can help you protect your brands and achieve your business goals. We're eager to get started!

Phone858.344.5905

Emailpollie@gandalegal.com

Address646 Valley Avenue, Suite B
Solana Beach, CA 92075

Start here

Tell us what you're protecting.

A few short questions — the name or mark, what you need, and how to reach you.

Let us help you protect your brand