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Lululemon fights back against copies of their famous leggings

TRADE DRESS® Lululemon v. Costco

New York CNN —

Lululemon is suing Costco, alleging that the discount wholesaler is selling knockoffs of its $128 pants and other pricey athleisure clothing.

In a lawsuit filed Friday, Lululemon said Costco has “unlawfully traded” on the athleisure brand's “reputation, goodwill and sweat equity by selling unauthorized and unlicensed apparel employing knockoff, infringing versions” of its products.

Specifically, the Vancouver-based athletic apparel maker says Costco's private-label line Kirkland is selling similar pants, hoodies and jackets at a fraction of the price. The company accuses Costco of leading customers into believing that the Kirkland-branded “dupes are in fact manufactured by the authentic supplier of the ‘original’ products.”

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Published by G&A Legal, APC — Solana Beach, California. This post is legal information, not legal advice, and does not create an attorney–client relationship.