'Fire Cider Three' Receive Award for Trademark Infringement Lawsuit Victory to Keep 'Fire Cider' Generic (found on www.truhavn.com) In 2012, the Pittsfield, Massachusetts-based Shire City Herbals filed for a trademark for the name “Fire Cider” for its own version of the blend. The three herbalists initiated an online campaign to bring the trademark to the attention of herbalists and consumers, and exhorted them to make their own “fire cider” on the basis that the term was tra